Pregled bibliografske jedinice broj: 1069100
Franchising from the Franchisee's Perspective
Franchising from the Franchisee's Perspective // The International Journal of Entrepreneurship and Innovation, 2 (2001), 2; 73-80 doi:10.5367/000000001101298819 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1069100 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Franchising from the Franchisee's Perspective
Autori
Grünhagen, Marko ; Mittelstaedt, Robert A.
Izvornik
The International Journal of Entrepreneurship and Innovation (1465-7503) 2
(2001), 2;
73-80
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Franchising, multi-unit, single-unit, franchisee, review, motivations
Sažetak
The focus of this article is on the emergence and development of multi-unit franchising in the USA from the franchisee's perspective. After a historical summary of the development of franchising from a marketing viewpoint, a typology of different franchisee types is provided, and the multi-unit franchising paradox is presented. The article offers a discussion of reasons why individuals might be enticed to become multi-unit franchisees. Emphasis is placed on entrepreneurship as a possible motive for sequential owners' involvement as multi-unit franchisees. The article concludes by providing encouragement for future research to investigate the issue empirically.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
