Pregled bibliografske jedinice broj: 1069083
Is bigger better? The anticipation of scale efficiencies and decision participation as motivations for aspiring multi‐unit franchisees
Is bigger better? The anticipation of scale efficiencies and decision participation as motivations for aspiring multi‐unit franchisees // International Journal of Entrepreneurial Behavior & Research, 8 (2002), 3; 188-200 doi:10.1108/13552550210436512 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1069083 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Is bigger better? The anticipation of scale efficiencies and decision participation as motivations for aspiring multi‐unit franchisees
Autori
Grünhagen, Marko ; Mittelstaedt, Robert A.
Izvornik
International Journal of Entrepreneurial Behavior & Research (1355-2554) 8
(2002), 3;
188-200
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Franchises, Size
Sažetak
This paper explores from a US perspective two size‐related issues that may motivate aspiring franchisees to consider multi‐unit franchising as a superior alternative to the traditional single‐unit approach. First, one of the reasons for multi‐unit franchising might be the enhanced influence opportunity upon the franchisor’s decision making that arises from owning multiple outlets. Second, a potential franchisee may be interested in engaging in multi‐unit franchising in the anticipation of scale efficiencies, i.e. efficiencies that arise because of the size of the operation. The managerial relevance of the discovered issues and their potential for future research is outlined.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
