Naslov
INTEGRATED HOTELS – OPPORTUNITY FOR RAISING COMPETITIVENESS OF PRIVATE ACCOMMODATION SECTOR IN CROATIA

Autori
Vlahov, Antonio ; Mustapić, Magdalena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
TOURMAN 2018 Conference Proceedings “In search of excellence in tourism, travel & hospitality” / Christou E., Alexandris, K., Fotiadis, A. - Rodos : International Hellenic University, Thessaloniki, Greece, 2018, 84-89

ISBN
978-960-287-159-1

Skup
2nd International Scientific Conference TOURMAN 2018 "In search of excellence in tourism, travel & hospitality"

Mjesto i datum
Rodos, Grčka, 25.10.2018. - 28.10.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Integrated hotels, new business model, private accommodation sector, Croatia

Sažetak
Development of new business models is immanent in all segments of accommodation sector in tourism. The reasons of creating new business models are optimization of high investment costs and need to improve business performances with the aim to retain competitive position on increasingly dynamic tourism market. Small private accommodation capacities become a significant segment in accommodation sector of many tourism destinations around the world. Private household accommodation has a long tradition in Croatia which makes this segment dominant in overall accommodation sector. Insufficient cooperation and inadequate professional qualification determinate competitive position and business success of this properties. In order to contribute primarily to the reduction of above mentioned constraints, and thus to achievement of better business results, a new business model emerges on the tourist market with a new legislative framework. Paper analyses history of establishment of private accommodation sector in Croatian micro entrepreneurship. Also this paper examines the real possibilities and constrains regarding implementation of new business model in practice, it was taken 10 indepth interviews with major participants in two selected typical tourism destinations in Croatia with share of family accommodation capacities over 70%. Furthermore, paper analyses one of the most successful examples of business practice in Croatia to show potential of implementing integrated hotels as a new business model on tourism market. Paper endeavour to show how new business model encourages creation of new tourism products in destinations, while improving quality of accommodation contributes to achievement of better indicators of business efficiency.

Izvorni jezik
Engleski

POVEZANOST RADA