Naslov
Media and communication aspects at launching an entrepreneurial venture

Autori
Greguras, Mladen ; Klopotan, Igor ; Martinčević, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social development : 42nd International Scientific Conference on Economic and Social Development : Book of Proceedings / Dukić, Gordana ; Clifford, John ; Atkinson, David - Varaždin : Varaždin Development and Entrepreneurship Agency ; Pearson College London ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019, 106-114

Skup
42nd International Scientific Conference on Economic and Social Development

Mjesto i datum
London, Ujedinjeno Kraljevstvo, 12.06.2019. - 13.06.2019

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
launching an entrepreneurial venture ; company ; company name ; visual design ; branding

Sažetak
Entrepreneurship represents the process of creating a new value through different activities in which an entrepreneur recognizes a new business opportunity, establishes and manages the company, collects all the necessary resources to realize a business opportunity, realizes the product, acquires the market, sells the product, distributes the newly created value and recognizes new business chance. Launching an entrepreneurial venture can be divided into ten more dependent activities and related steps. The purpose and goal of this paper is to identify and define areas that are elementary in the field of media and communication and to scientifically approximate the context of the role of certain activity in the development of a business subject.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA