Naslov
The impact of new technology adoptation in bussines

Autori
Martinčević, Ivana ; Kozina, Goran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (ESD 2018) 36th International Scientific Conference on Economic and Social Development – "Building Resilient Society " : Book of Proceedings / Veselica, Rozana ; Dukić, Gordana ; Hammes, Khalid - Varaždin : Varazdin Development and Entrepreneurship Agency ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2018, 842-848

ISBN
9771849753006

Skup
36th International Scientific Conference on Economic and Social Development: Building Resilient Society

Mjesto i datum
Zagreb, Hrvatska, 14.12.2018. - 15.12.2018

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business ; Globalization ; New Technologies

Sažetak
Trends in globalization change market rules on a daily basis, which faces everyday companies with sudden, unexpected and unpredictable changes, where companies need promptly and accurately to respond on market and make business decisions in order to achieve market competitiveness. It is precisely technology and its sudden and everyday development that are one of the key factors that today make the company recognizable on market and focused on achieving business goals. Nowadays technologically-motivated companies find new ways to communicate with existing and new consumers and, in order to gain competitive advantage, are embedded and ready to accept new technologies in their strategy. The main aim of this paper is to explore the impact and the importance of new technology and its adaptation and application in business.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA