Pregled bibliografske jedinice broj: 1066048
The review of social media and its relevance in business
The review of social media and its relevance in business // Economic and Social Development (ESD 2019) 40th International Scientific Conference on Economic and Social Development : Book of Proceedings / Beker, Victor ; Lacković, Ana ; Goran, Pavelin (ur.).
Varaždin: Varazdin Development and Entrepreneurship Agency ; Facultad de Ciencias Economicas, Universidad de Buenos Aires ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019. str. 194-200 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1066048 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The review of social media and its relevance in
business
Autori
Martinčević, Ivana ; Kozina, Goran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development (ESD 2019) 40th International Scientific Conference on Economic and Social Development : Book of Proceedings
/ Beker, Victor ; Lacković, Ana ; Goran, Pavelin - Varaždin : Varazdin Development and Entrepreneurship Agency ; Facultad de Ciencias Economicas, Universidad de Buenos Aires ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019, 194-200
ISBN
9771849753006
Skup
40th International Scientific Conference on Economic and Social Development (ESD)
Mjesto i datum
Buenos Aires, Argentina, 10.05.2019. - 11.05.2019
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Business ; Digitalization ; Social media ; Technology
Sažetak
Trends in globalization change market rules every day so that companies face daily, sudden, unexpected and overwhelmingly unpredictable changes where they expect timely and accurate responses and business decision making to achieve market competitiveness. With the development of digitization and the development and expansion of the Internet, new opportunities for business operations have opened up. Technological innovations and digitalization open new opportunities for expanding into international markets and are just social networks, a very convenient channel for business promotion, product advertising, as well as a product sales channel, and hence may have an impact on increasing business performance. Through social networks, consumers can reliably and quickly find out all information about a product as well as information about a business's business
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Rad je indeksiran u: Web of Science Core Collection - Conference Proceedings Citation Index- Social Science&Humanities
POVEZANOST RADA
Ustanove:
Sveučilište Sjever, Koprivnica
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)
- HeinOnline
