Naslov
Marketing Approach to the Tourism Destination Competitiveness Measurement

Autori
Meler, Marcel

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Abstracts of the International tourism research conference "Reinventing a Tourism Destination" / Weber, Sanda - Zagreb, 2002, 93-95

Skup
International tourism research conference "Reinventing a Tourism Destination"

Mjesto i datum
Dubrovnik, Hrvatska, 18.10.2002. - 21.10.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competitiveness; destination; marketing; measurement; tourist product

Sažetak
As the factors affecting a destinational competitiveness are of a conflicting nature and acutely interact, competitiveness cannot be defined by a single measure. It must be therefore described by a set of measures gauging a relative destinational competitive position with respect to different components contributing to the overall competitiveness. A measurement system for different competitiveness dimensions is necessary in order to map a competitive position of a destination and its competitors. Thus, it is necessary to apply a holistic approach for the definition of competitiveness together with the mapping of a process encompassing different competitiveness dimensions. Thru the mapping of a destination&#8217 ; s competitive environment, it is possible to identify the competitive gaps. The know-how generated by competitive position maps forms a sound basis for a business strategy development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA