Naslov
E-marketing globalna razvojna prilika tranzicijskih zemalja
(E-marketing - a transitional countries' global empirical observation)

Autori
Ružić, Drago ; Turkalj, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ICES 2002: Transition in central and Eastern Europe - Challanges of 21st Century / Muris Čičić, Nenad Brkić - Sarajevo : Ekonomski fakultet Univerziteta u Sarajevu, 2002, 581-587

Skup
Transition in central and Eastern Europe - Challanges of 21st Century

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 17.10.2002. - 18.10.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet; e-marketing; e-business; komunikacije
(Internet; e-marketing; e-business; communications)

Sažetak
The second half of the 20th c. and the transition to the new millennium are indubitably marked by an informatics revolution. In a couple of recent years, an increase in the processor power along with a simultaneous price decrease has brought the computers in the homes and companies worldwide. A remarkable impetus to the development of the informatics technology was provided in the 1990s, when a phenomenon dubbed the Internet assumed the form of a mass medium. This largest global computer network has expanded by an exponential rapidity, having contributed to the creation of a &#8220 ; global village.&#8221 ; The Internet has penetrated into almost all spheres of life and changed the way in which the people communicate, search for an information, do business, and amuse themselves. Tremendously important is the fact that the Internet has changed the way of economic entities&#8217 ; business transactions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA