Naslov
Internet Marketing Simulation for Project-Based Learning

Autori
Žagar, Martin ; Drašković, Nikola

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of EDUCON2020 – IEEE Global Engineering Education Conference / - Porto : University of Coimbra, University of Porto and Polytechnic of Porto, Portugal, 2020, 8-11

ISBN
978-1-5386-9506-7

Skup
IEEE EDUCON2020 Global Engineering Education Conference

Mjesto i datum
Porto, Portugal, 28.04.2020. - 30.04.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Internet marketing simulation, digital marketing, web application development, learning-by-doing, project-based learning

Sažetak
This paper presents a case of collaboration between the International Business (IB) program and Web and Mobile Computing (WMC) program students, facilitated and managed by their respective instructors. In order to improve student user experience and provide them with a learning-by-doing opportunity, development of web- based Internet marketing simulation application has been initiated at our University. While WMC students are responsible for coding and application development, IB students will act as clients, but also have a partial role in the simulation’s business logic development. Collaboration with IB students will provide WMC students with valuable feedback that will be taken into account in the refinement stage. With the potential to replace available commercial Internet marketing simulations due to its high level of customization and adaptation to specific market conditions, the student developed Internet marketing simulation will also be offered to other international University campuses for further development and adaptation.

Izvorni jezik
Engleski

Znanstvena područja
Računarstvo, Interdisciplinarne društvene znanosti, Projektni menadžment

POVEZANOST RADA