Pregled bibliografske jedinice broj: 1062174
The Use of Social Media in Political Campaigns: The Case of Croatian Local Elections 2017
The Use of Social Media in Political Campaigns: The Case of Croatian Local Elections 2017 // Proceedings of the Central European Conference on Information and Intelligent Systems / Strahonja, V. ; Kirinić, V. (ur.).
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2018. str. 133-139 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Use of Social Media in Political Campaigns: The
Case of Croatian Local Elections 2017
Autori
Kišić, Alen
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the Central European Conference on Information and Intelligent Systems
/ Strahonja, V. ; Kirinić, V. - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2018, 133-139
Skup
29th Central European Conference on Information and Intelligent Systems (CECIIS 2018)
Mjesto i datum
Varaždin, Hrvatska, 19.09.2018. - 21.09.2018
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
social media, campaign strategy, political campaign, election prediction
Sažetak
Social media is a tool that allows political parties and candidates to interact with citizens. This research examines usage of social network Facebook by Croatian political candidates during the 2017 local elections. The aim of the research is twofold: to identify extent in which Facebook usage affects election results and to explore activities with the largest effect on election results. To address this questions, data from the Facebook pages of the candidates for the capital city major were collected and analysed by correlation analysis. Results indicate differences between candidates` activity which affect election results.
Izvorni jezik
Engleski
