Pregled bibliografske jedinice broj: 1062169
How Impulsivity influences Post-purchase Consumer Regret?
How Impulsivity influences Post-purchase Consumer Regret? // Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy, 11 (2020), 3; 14-29 doi:10.2478/bsrj-2020-0024 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1062169 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
How Impulsivity influences Post-purchase Consumer
Regret?
Autori
Sokić, Katarina ; Horvat, Đuro ; Gutić Martinčić, Sanja
Izvornik
Business Systems Research: International journal of the Society for Advancing Innovation and Research in Economy (1847-8344) 11
(2020), 3;
14-29
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
consumer regret, attention impulsivity, motor impulsivity, non-planning impulsivity, Emotionality
Sažetak
Background: The role of impulsivity in post- purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and Emotionality dimension of the HEXACO model of personality. Objectives: The purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality. Methods/Approach: The sample consisted of 272 undergraduates from Zagreb (Mage = 25, 93, 56% females). Correlation and regression analysis methods were performed. We used Baratt impulsivity scale (BIS-11), HEXACO- PI-R Emotionality scale and Post Purchase Regret Scale (PPRS). Results: PPCR total score was associated with BIS-11 total score, attention and non- planning impulsivity. Regret due to foregone alternatives was related to attention and non- planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under- consideration positively correlated with non- planning impulsivity. Conclusions: The results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behaviour and that impulsivity moderated association between consumer regret and Emotionality.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Psihologija
Poveznice na cjeloviti tekst rada:
Pristup cjelovitom tekstu rada doi hrcak.srce.hr www.bsrjournal.orgCitiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
