Pregled bibliografske jedinice broj: 106198
Marketing in the Postwar and Transition Conditions in the Republic of Croatia
Marketing in the Postwar and Transition Conditions in the Republic of Croatia // Developing Market Based Resource Strategies for South East Europe / Grbac, Bruno ; Martin, James (ur.).
Cleveland (OH) : Rijeka: Boler College of Business ; John Carroll University, 2001. str. 73-85
CROSBI ID: 106198 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing in the Postwar and Transition Conditions in the Republic of Croatia
Autori
Meler, Marcel
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Developing Market Based Resource Strategies for South East Europe
Urednik/ci
Grbac, Bruno ; Martin, James
Izdavač
Boler College of Business ; John Carroll University
Grad
Cleveland (OH) : Rijeka
Godina
2001
Raspon stranica
73-85
ISBN
953-6148-24-2
Ključne riječi
Croatia, marketing in the postwar, transition
Sažetak
The author puts the question in marketing as business orientation baut also as a kind of philosophy includede in the process of transition? Tha anlysis leads to conclusion that marketing can be in the function of transitional process and thus consciously accelerates it (but also slows down), but it cannot be by itself subordinated to transition. Thus, marketing can be comprehended as means of the subject of transition, but not as the object of transition, especially in post-war conditions. Potentially, from the the transition resultant, pluralistic triangle of the Republic of Croatia should be: a) predominant private ownership-result of ownership pluralism ; b) multiparty system result of political pluralism ; c) integral market (commodity, labor and capital market) result of market pluralisation. The author comprehends the future development of economy through the romle of state and social scanges.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
