Naslov
Sports- and Recreation- Tourism Marketing of a Tourist Destination

Autori
Meler, Marcel ; Ružić, Drago ; Turkalj, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the European Conference "Sport for all - Health - Tourism" / Bartoluci, Mato ; Heimer, Stjepan ; Ružić, Lana - Zagreb : European Confederation Sport and Health, 2001, 33-37

Skup
European Conference "Sport for all - Health - Tourism"

Mjesto i datum
Poreč, Hrvatska, 20.06.2001. - 23.06.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing; recreation; tourism destination; sport

Sažetak
Respecting the fact that there is a significant connection between sports and tourism industry, from a marketing aspect one should consider the modalities of that connection determined by various demand-side needs and motives. Simultaneously, on the supply side, one should take into consideration the concept of a tourism-industry product as an integral one, whereby the sports component in contemporary conditions represents an increasingly important materially formed partial product, with a tendency to transcend, due to its significance, into an image element of certain tourist-destination product, thus becoming a kind of a quasi-product. Undoubtedly, the sports-facility equipment represents a comparative advantage of certain micro and macro tourist destination. The paper depicts the equipment of Croatian hotels in comparison with the same hotel equipment of the main tourism-industry competitors, wherefrom one can partially observe the present sports dimension of the quality of a tourism-industry offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA