Pregled bibliografske jedinice broj: 106065
Internet portali - novi medij za promociju turizma i ugostiteljstva
Internet portali - novi medij za promociju turizma i ugostiteljstva // 16th Biennial International Congress Hotel&Tourism 2002: Human Capital, Culture and Quality in Tourism and Hospitality Industry / Stipetić, Vladimir (ur.).
Rijeka: Sveučilište u Rijeci, 2002. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 106065 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Internet portali - novi medij za promociju turizma i ugostiteljstva
(Internet portals - new media for the promotion of tourism and catering industries)
Autori
Ružić, Drago ; Medić, Mane
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
16th Biennial International Congress Hotel&Tourism 2002: Human Capital, Culture and Quality in Tourism and Hospitality Industry
/ Stipetić, Vladimir - Rijeka : Sveučilište u Rijeci, 2002
Skup
Human Capital, Culture and Quality in Tourism and Hospitality Industry
Mjesto i datum
Opatija, Hrvatska, 23.10.2002. - 26.10.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
turizam; ugostiteljstvo; promocija; oglašavanje; Internet; portal
(catering; tourism; promotion; advertisement; Internet; portal)
Sažetak
Informatics is undoubtedly the main leverage in the economic and societal development of the third millennium. Global communications, especially the Internet, provide for a special dimension also in the economic entities' business transactions in the catering and tourism industries. When it comes to the catering and tourism industries, the promotion and advertisement of catering and tourist services acquires a specific importance because a reverse distribution occurs (a guest arrives to a destination and certain catering facility). As a rule, communicational activities are connected to the potential guests' domicile, with all difficulties and discussable effects brought by a "many-to-many" communication in very exacerbated competitive relations on the international catering and tourism industry market. With its numerous services, the Internet may indubitably contribute to the improvement of communicational activities. Among many Internet-provided advertisement possibilities, the paper deals with the specialized Internet portals, exploring some foreign and domestic experiences and indicating further developmental directives.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek
