Naslov
Teletext as a New Media Promoter in Croatia. Surviving War and Transition

Autori
Brautović, Mato ; Perišin Tena

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Teletext in Europe. An Introductory Guide to the Book

Urednik/ci
Moe, Hallvard ; Van den Bulck, Hilde

Izdavač
Nordicom ; University of Gothenburg

Grad
Gothenburg

Godina
2016

Raspon stranica
187-205

ISBN
978-91-87957-20-8

Ključne riječi
public service broadcasting ; teletext ; transition ; Croatia ; war for independence

Sažetak
The chapter shows the development and usage of a forgotten new media – teletext in Croatia – with an emphasis on the transition from communism to democracy, the role of the war for independence and similar transitional processes that makes the Croatian case different from Scandinavia and Western Europe. The Croatian public broadcaster (HRT) had the opportunity to use all the technological advantages already applied by most of the Western coun- tries and launched the experimental broadcasting of teletext as early as 1982. During the war for independence, teletext was used as a means of bypassing the communication channels controlled by the Yugoslav federal government. After the war, HRT used the teletext service without any forward planning. The “old” medium survived its embedding in the web department and other challenges, thanks to the fact that the audience remained interested. The com- mercial content facilitate teletext in the sense that the commercial pages and the ads generate valuable income for the broadcasters. It seems that teletext in Croatia is “forgotten” by broadcasters and their management but not by the audience and advertisers. The richness of content (not just news) and adver- tisements show that “old” media can also be “new”, even when they remain in the shadow of technological development.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Povijest

POVEZANOST RADA