Naslov
GROUP BUYING AS A FORM OF SALES

Autori
Mrvica Mađarac, Sandra ; Brajević, Slađana ; Vanek, Lucija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik međunarodne znanstvene konferencije Trade Perspectives 2018 / Baković, Tomislav ; Naletina, Dora ; Knežević, Blaženka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2018, 355-369

ISBN
978-953-346-070-3

Skup
Trade Perspectives 2018: Contemporary Aspects and Role of International Trade

Mjesto i datum
Zagreb, Hrvatska, 28.11.2018. - 29.11.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
group buying, Internet services, benefits of group buying, research

Sažetak
Group (collective) buying as a form of electronic sales (e – sales) is ever more present on the market of the Republic of Croatia during the course of the last few years. To the potential customers group buying is offered by the various Internet services. Offers of products and services are time - limited, and once the buyers purchased the goods, they will receive a coupon that allows them to consummate them. The term ‘group’ comes from the fact that for the shopping of goods and realization of discount is required a certain number of customers. Group buying provides benefits for the customers and for the vendors. On this way, buyers can purchase products and services at a significantly reduced price, with the offered average discounts of 60%. Discounts can be approved for the purpose of travelling, language courses, restaurants, beauty treatments, entertainment and others. To the sellers, the group buying allows them to sell large quantities of goods, and is also in function as the way of promotion of their products. Internet services for group purchasing function as an advertisers who charge for their services. For the purpose of this research, a survey was conducted that includes a questionnaire by which we’ve covered 200 respondents who were asked to answer to the questions whether their use group purchases ; if not what were the reasons for such decision and other attitudes about group buying.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA