Pregled bibliografske jedinice broj: 1056795
THE ROLE OF NATIONAL CULTURE IN CONTEMPORARY BUSINESS ENVIRONMENT
THE ROLE OF NATIONAL CULTURE IN CONTEMPORARY BUSINESS ENVIRONMENT // DIEM 2015 / Ivona , Vrdoljak Raguž ; Ivona, Vrdoljak Raguž (ur.).
Dubrovnik: Sveučilište u Dubrovniku, 2015. str. 457-469 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
CROSBI ID: 1056795 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
THE ROLE OF NATIONAL CULTURE IN
CONTEMPORARY BUSINESS ENVIRONMENT
Autori
Matijević, Sandra ; Raguž, Ivona Vrdoljak ; Filipovıć, Davor
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo
Izvornik
DIEM 2015
/ Ivona , Vrdoljak Raguž ; Ivona, Vrdoljak Raguž - Dubrovnik : Sveučilište u Dubrovniku, 2015, 457-469
Skup
2nd Dubrovnik International Economic Meeting DIEM 2015 „Scientific Conference on Innovation, Leadership & Entrepreneurship – Challenges of Modern Economy“
Mjesto i datum
Dubrovnik, Hrvatska, 01.10.2015. - 03.10.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
culture, diversity, management
Sažetak
Together with the new millennium, the global economy that is "world without borders" has become an everyday way of modern business. To fulfill the task given to them, the employees around the globe are working together. Modern technology, new ways of communication, technology and information transfer has enabled us that such a business is easy and affordable. The emerging trend of multinational corporations and their increasing power in the global economy have led to the fact that we work and communicate globally each day - our business partners, suppliers, and customers are located all over the world, and this became our reality. Given a large number of contacts, the successful use of cultural diversity has become an important area of management. Although this area is still emerging, it is an area of vital importance to the management of people and processes in the modern economy ; of particular importance to the global managers who work for multinational corporations located in different countries. Not just managers, but all people doing business globally or just communicating globally, should take into account the culture as an aspect of a business, and take advantage of all the resources that can international environment provide. This paper aims to show that the understanding of cultural roots of human behavior is important not just for managers and management style – it goes beyond it and reflects its impact on other organizational functions too.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti
