Naslov
INTERPERSONAL COMMUNICATION IN THE INTERNAL MARKETING: BOUNDED RATIONALITY GAME THEORY APPROACH

Autori
Škare, Marinko ; Kostelić, Katarina

Izvornik
Economic Computation and Economic Cybernetics Studies and Research (0424-267X) 2015 (2015), 4; 127-149

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
interpersonal marketing communications, bounded rationality, game theory, the trade

Sažetak
Interpersonal communication or better known as communication face-to-face is an integral part of everyday life. Ithas meaningin the business context and the organization in which the individual actsof employer and employee is a complex form of exchange/ trade and an inexhaustible source of research from different perspectives.This paper considers the employer -employee relationship from the point of viewofinternal marketing communications, pulling an analogy from the sales conversation. Game theory communication model will explain the phases of the communication process in a job interview by identifying the factors that influence the conversation, focusing on limited rationality. Our model will offeraspaceof possible strategies andtheequilibriumoutcome for both sides of the conversation.Game theory model will offer a causal connection between personality biases, person’s productivity with the flow and precision of a given information, phases, and outcome. Also, we will consider deviations from equilibrium and their consequences. This paperoffers new concepts that can directly contribute to the progress of the internal marketing and communicationsfield, and indirectly labor market, and the human capital area.

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Ekonomija, Interdisciplinarne društvene znanosti

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