Naslov
Family business in tourism characteristics – the owner`s perspective

Autori
Bujan, Ivana

Izvornik
Ekonomski pregled : mjesečnik Hrvatskog društva ekonomista Zagreb (0424-7558) 71 (2020), 1; 3-32

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
family business ; tourism ; gestalten ; entrepreneurship ; motivation

Sažetak
Tourism and family entrepreneurship make a signifi cant contribution to the Croatian economy, therefore it is important to defi ne characteristics and business operations of family business in tourism. This paper examines characteristics of small family businesses in tourism from the perspective of owners of small family hotels in Croatia. In this qualitative study, interview was employed as a primary research instrument and the scientifi c method used is based on gestalt principles. GABEK©, a specifi c method of qualitative research and text analysis was used. The paper portrays the aspects of chosen business characteristics of small families in tourism - motivation of owners when setting up a business, success of small family business, fi - nancing, business issues, business facilitation and innovativeness. For each business aspect gestalten tree was formed with owner`s aggregated statements and fi nally the gestalten tree containing all chosen business aspects has been formed. Motives are, as presumed, family oriented and tending to preserve the family vision in the future. Qualitative, non-fi nancial success measures are more important than fi nancial measures. Business is usually fi nanced from own funds and by combining bank loans, while business issues imply too high tax rates. Innovativeness levels are low which relates to low education levels. Originality of the research can be found in the fact that no similar study was conducted for Croatia nor as GABEK© method was used for qualitative data analysis. The research contributes to the scarce scientifi c * I. Bujan, PhD, Vice dean for quality and international relations, Polytechnic of Meāimurje in ÿakovec (e-mail: ibujan@mev.hr). The paper was received on 13.08.2018. It was accepted for publication on 14.02.2019. I. BUJAN: Family business in tourism characteristics – the owner`s perspective 4 EKONOMSKI PREGLED, 71 (1) 3-32 (2020) research corpus in the fi eld of family business in tourism. Practical implications presuppose education suggestions for family members in family fi rms - business facilitation suggestions and detected business issues.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA