Pregled bibliografske jedinice broj: 1051489
The art of the lighthouses – Montenegrin lighthouses as destination icons
The art of the lighthouses – Montenegrin lighthouses as destination icons // IAI ACADEMIC CONFERENCE PROCEEDINGS Education and Social Sciences Conference Business and Economics Conference 2019 / Milena, Aspostolovska Stepanoska (ur.).
Skopje: Ss. Cyril and Methodius University, Skopje, Republic of N. Macedonia, 2019. str. 81-91 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1051489 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The art of the lighthouses – Montenegrin lighthouses as destination icons
Autori
Jakšić Stojanović, Anđela ; Šerić, Neven
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
IAI ACADEMIC CONFERENCE PROCEEDINGS Education and Social Sciences Conference Business and Economics Conference 2019
/ Milena, Aspostolovska Stepanoska - Skopje : Ss. Cyril and Methodius University, Skopje, Republic of N. Macedonia, 2019, 81-91
Skup
Education and Social Sciences Conference ; Business and Economics Conference
Mjesto i datum
Barcelona, Španjolska, 18.06.2019. - 19.06.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Lighthouses ; Montenegro ; Destination ; Icon ; Tourism ; Art
Sažetak
The lighthouses all over the world are becoming not also historic and architectural, but tourist and cultural attractions as well. There are spectacular examples of the lighthouses all over the world that became destinations’ icons- it is well known that many lighthouses and maritime structures became idyllic settings for weddings, celebrations, receptions, educational programs, tourism tours, museums and more. In Europe, it is especially important to mention those in France, Scotland, Ireland, England, France, Spain, Portugal etc. which became a symbol of particular destination itself and one of the most important part of its tourist offer. At the moment in Montenegro there are more than forty-five lighthouses, but unfortunately, they are not listed in the register of cultural and historical monuments, nor protected by any law, so there in the era of modernization, globalization, rapid foreign investments etc. is quite uncertain. Because of that fact, it is necessary to create completely new marketing- management approach which is based on adequate preservation, protection, valorization and promotion of lighthouses and their historical, cultural and architectural values. Our concept is based on the usage of different forms of contemporary art which represents completely new approach in promotion of this segment of cultural heritage in the world.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
