Naslov
Ecologically and economically sustainable development: Research of consumer knowledge and behavior and the role of marketing

Autori
Leko Šimić, Mirna ; Škorić, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
6th International Conference Enterprise in Transition / Crnjak-Karanović, Biljana - Split : Ekonomski fakultet Sveučilišta u Splitu, 2005, 425-434

ISBN
953-6024-70-5

Skup
6th International Conference Enterprise in Transition

Mjesto i datum
Split, Hrvatska, 26-28.5.2995

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sustainable development, environment protection, household waste management, marketing

Sažetak
Household waste management is becoming a significant problem of environment protection and consequently sustainable development in many countries. Although Croatia is still behind developed countries of EU (yearly amount of household waste in Croatia is about 270 kg per inhabitant, while in EU it is 560 kg), the problem is becoming more and more evident. There are some national laws that are currently being adapted to the EU legislation in order to limit the pollution and motivate producers for environment protection. However, there are no such efforts directed at consumers. Our research has analyzed on one hand the efforts done on the local level in Osijek – Baranja County, where besides the waste dumping sites, more and more emphasis is being put on to selective collection and recycling of household waste. On the other hand, consumers seem not to be responding properly to these efforts, although they, by and large consider themselves well educated and informed about pollution, environment protection and household waste management problems and their solutions. Obviously, an integrated, socially responsible marketing approach and activities that motivate desired behaviour should be carefully selected according to various target groups has to be implemented by both local authorities and companies that deal with household waste management in order to shift to sustainable consumer behaviour.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA