Naslov
Experience Co-Creation in the Touristscape: The Path toward a Systematic Theoretical Construct

Autori
Matečić, Ingeborg ; Ioannides, Dimitri

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, pregledni

Knjiga
Creating and Managing Experiences in Cultural Tourism

Urednik/ci
Jelinčić, Daniela Angelina ; Mansfeld, Yoel

Izdavač
World Scientific Publishing

Grad
Singapur

Godina
2019

Raspon stranica
43-55

ISBN
9789813233676

Ključne riječi
experience creation, experience co-creation, touristscape, cultural tourism

Sažetak
The chapter aims to identify, track and interpret developments in the various discourses relating to the tourist experience, outline theoretical approaches to experience creation and co-creation and analyse co-creation of value in the context of cultural tourism. Furthermore it explores the dimensionality of tourist experiences and experience value creation. There have been numerous attempts to investigate and understand the creation, consumption and management of experiences in an extensive range of touristscapes. Nevertheless, the research that has emerged is highly fragmented, to a large extent revealing the wide diversity of scholars (in terms of academic background) who have examined the topic. This leads to a need to systemize the body of knowledge in order to more effectively develop theoretical constructs. The multidisciplinary approach to the topic makes it even more challenging as the factors affecting perceptions of value in tourism are commonly examined from both psychological and physiological perspectives. Moreover, the experience, as a subjective and cognitive activity of an individual human, and its elements involves the tourist emotionally, physically, spiritually, and intellectually. The theoretical construct of co-creation defines the consumer as an active agent in the consumption and production of values (Dabholkar, 1990) since the co-creation of experiences involves “joint creation of value by the company and the customer” (Prahalad and Ramaswamy, 2004:8). The individual tourist, not the company, becomes the starting point of co-creation (Binkhorst and Den Dekker, 2009). By analysing the theoretical approaches to experience co-creation and dimensionality of tourist experiences, guidelines for designing the cultural tourism experience can be generated. For the purpose of this chapter the literature in the field of experiential tourism, services marketing and consumer behaviour has been examined.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA