Pregled bibliografske jedinice broj: 1048049
SYNERGY OF NATURE, CULTURE AND HOSPITALITY TOWARDS „TOURISM 365“ OF THE NP KRKA
SYNERGY OF NATURE, CULTURE AND HOSPITALITY TOWARDS „TOURISM 365“ OF THE NP KRKA // Proceedings of the 4th International Conference The Challenges of Today
Šibenik: Veleučilište u Šibeniku, 2019. str. 249-260 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
CROSBI ID: 1048049 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
SYNERGY OF NATURE, CULTURE AND HOSPITALITY TOWARDS „TOURISM 365“ OF THE NP KRKA
Autori
Petar Gardijan, Ivana Kardum Goles, Katarina Mujan SYNERGY OF NATURE, CULTURE AND HOSPITALITY
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
Proceedings of the 4th International Conference The Challenges of Today
/ - Šibenik : Veleučilište u Šibeniku, 2019, 249-260
Skup
4. međunarodna konferencija "Izazovi današnjice" = 4th International Conference "Challenges of Today" (COT 2019)
Mjesto i datum
Šibenik, Hrvatska, 10.10.2019. - 12.10.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
synergy, hospitality, tourism 365, branding
Sažetak
Today, tourism is not so much a means of rest, as it is an experience that can not be realized in a permanent place of residence. It is therefore important to ask the guests about their experiences. Contents are essential to guests - programs (software) of kind offerings, which provide them with experiences of pleasure, enthusiasm, joy, and happiness. Satisfaction, enthusiasm, joy, and happiness in what has been seen, tried, and participated in, represent the essence of marketing strategy in experience management. National Park Krka’s guests feel best in the “wonderful” beauty of the Krka canyon, under lush waterfalls, sacral monuments, medieval and Roman fortifications, besides friendly, compassionate, grateful hosts, friends, dear ones. A tourism strategy that, apart from nature and material culture, does not take for essential hospitality of hosts and pleasure or enthusiasm for guests’ experiences is a bad and missed strategy. With this strategy, it is impossible to realize all-year tourism named in this paper “tourism 365”. Therefore, it is important to realize the synergy of the experience through the gifts of nature, material culture, spiritual culture, hospitality and trade, and hospitality with marketing of products and services, attractions and events, relationships (hospitality), prices, sales, promotions, processes, and progress.
Izvorni jezik
Engleski
Znanstvena područja
Interdisciplinarne društvene znanosti
