Pregled bibliografske jedinice broj: 1047163
Faces engage social media influencers’ followers
Faces engage social media influencers’ followers // 26th CROMAR Congress "Looking forward. Marketing from past to future."
Zagreb, Hrvatska, 2019. str. 1-2 (predavanje, međunarodna recenzija, prošireni sažetak, ostalo)
CROSBI ID: 1047163 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Faces engage social media influencers’ followers
Autori
Jelenc, Lara ; Torbarina, Matia ; Brkljačić, Ivana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, prošireni sažetak, ostalo
Skup
26th CROMAR Congress "Looking forward. Marketing from past to future."
Mjesto i datum
Zagreb, Hrvatska, 12.12.2019. - 13.12.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Social media influencer ; attention ; Instagram ; human face ; engagement
Sažetak
The purpose of the paper was to examine do human face in social media influencers' Instagram posts is related to higher amount of followers' engagement. Results showed that posts containing human face is related to higher amounts of likes, on average, even when controlling for the no. of SMIs' followers.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti
