Pregled bibliografske jedinice broj: 1047161
Effect of color and design on logo likeability and recognition
Effect of color and design on logo likeability and recognition // 26th CROMAR Congress "Looking forward! Marketing from past to future."
Zagreb, Hrvatska, 2019. str. 1-2 (predavanje, međunarodna recenzija, prošireni sažetak, znanstveni)
CROSBI ID: 1047161 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Effect of color and design on logo likeability and
recognition
Autori
Jelenc, Lara ; Torbarina, Matia ; Grgurić Čop, Nina
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, prošireni sažetak, znanstveni
Skup
26th CROMAR Congress "Looking forward! Marketing from past to future."
Mjesto i datum
Zagreb, Hrvatska, 12.12.2019. - 13.12.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Brand ; Logo ; Color ; Recognition ; Likeability
Sažetak
We tested whether the logo that is liked more and resembles something concrete (as opposed to something abstract) will be recognized with higher accuracy. The results showed that there is a small correlation between liking and logo recognition limited to greyscale logos (and not colored ones). Concrete logos were recognized more accurately.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti
