Naslov
In the search for new experiences - the way to creative tourism development

Autori
Zadel, Zrinka ; Rudan, Elena

Izvornik
International journal of Euro-Mediterranean studies (1855-3362) 12 (2019), 2; 3-20

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
creative tourism ; Croatia ; cultural tourism ; destination management

Sažetak
Over the last decade, new forms of cultural tourism are being increasingly mentioned as innovative development models of this specific form of tourism. One of these forms is creative tourism which tourism destinations use to innovate their tourism offer. In the Republic of Croatia, this trend is particularly present in summer holiday destinations that aim to reduce their high seasonality with new creative programmes and projects. By introducing a creative offering, tourism destinations can increase their competitiveness in the tourism market and become distinctive by their specific programmes. The paper explores the development in Croatia of both cultural tourism and creative tourism, as an enhancement to a destination’s cultural offering. It analyses the current state of creative tourism and looks at the motivations for tourist arrivals to Croatia, with special reference to cultural attractions and events as a travel motivation. The paper also examines the creative offerings of individual destinations as well as target tourist segments, for the purpose of helping to create an innovative cultural offering.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA