Naslov
Role of tourist animation in interpretation of intangible heritage

Autori
Lekić, Romana ; Kovačević, Jelena ; Rašperić, Ružica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

ISBN
978-86-7031-450-4

Skup
Contemporary Trends in Tourism and Hospitality

Mjesto i datum
Novi Sad, Srbija, 01.09.2017. - 02.09.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
Identity, Intangible heritage, Tourist animation, Interpretation, Tourist attraction, Culture tourism

Sažetak
This paper presents an analysis of the topic of interpretation of intangible heritage in tourism. Tourism as the object of anthropological study is a broader phenomenon than just supply and demand. It is almost the only one discipline that is capable of turning a natural asset, even the non-material one, into an economic asset, without changing its essence, by applying the principles of sustainable development. The intangible heritage appears as one of the corner stones of a tourist destination. It also helps recognize, protect and develop cultural and national identity within the framework of globalization. Intangible heritage becomes the real attraction base with an option of involving the local population, their communities, and associations. That creates interaction between the local population and guests at a destination, taking into account the segmentation of the market. The process of interpretation, which includes recognition and shaping or ‘packaging’, converts the intangible heritage into a tourist product. In this paper tourist animation is observed as a form of humanization of tourism and overall understanding of leisure time and travel. One has to perceive the potential (upsides and challenges) of tourist animation, which is possible if it is observed from the angle of its performance. Interdisciplinary features of the paper impose the use of recent sources from a variety of scientific fields and disciplines (archaeology, anthropology, philology, cultural creative tourism, economy of experience). This entire paper has features of a scientific review, which mostly uses desk method and deconstruction analysis aimed at intangible heritage and interpretative capacities in animation, within the economy of experience. The contribution of this paper is the animation model for the interpretation of intangible heritage in a tourist destination of culture tourism, which gives guidelines for the interpretation and formulation of intangible heritage for tourist purposes at a more subtle and higher level, outside the hitherto known frame of predictable and familiar processes.

Izvorni jezik
Engleski

Znanstvena područja
Etnologija i antropologija

POVEZANOST RADA