Naslov
Preserving the Profession in the Time of Rapid Changes Using Public Relations

Autori
Stančić, Draženka ; Posavec, Robert

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Living in Crisis Mode - Time to Reconsider Definition, Meaning and Practice? / Verhoeven, Piet ; Jugo, Damir ; Jakopović, Hrvoje ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2018, 18-36

ISBN
978-953-58317-3-0

Skup
Communication Management Forum 2017 - Living in crisis mode: Time to reconsider definition, meaning and practice?

Mjesto i datum
Zagreb, Hrvatska, 12.05.2017. - 13.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
school librarians, visibility of the profession/field, identity, image, situation analysis, public relations tools

Sažetak
The topic of the paper relates to the insufficiently explored public relations niche – public relations of an individual profession. The paper presents an overview of the research conducted among school librarians on the visibility of their field. School librarians believe that the main reason for most of the problems they encounter during their work lies precisely in the lack of visibility of their field. Research has the role of partial analysis of the situation as a prerequisite for developing a plan to increase the visibility of school librarians. It is based on a survey conducted using an online questionnaire. In addition to confirming hypotheses, research has also shown that school librarians are often in charge of media relations and managing web content of the school. Research also enabled them to reflect on their activities from the public relations point of view.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA