Naslov
The Internet as a source of information about local agro - food products

Autori
Oplanić, Milan ; Težak Damijanić, Ana ; Saftić, Darko ; Čehić, Ana

Izvornik
Journal of Central European Agriculture (1332-9049) 20 (2019), 2; 759-769

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
development ; information ; local agricultural products ; sustainability ; the internet ; tourist destinations

Sažetak
This paper explores usage of the Internet in relationship to local agro - food products of a tourist destination. The goals are 1) to examine availability of information about local agro - food products using different Internet tools and 2) to predict what types of websites are related to tourists’ searches for information about local agro - food products based on responders’ demographic characteristics. Two studies were conducted. The first included tourists who visited nine seaside tourist resorts, while the second focused on the content of different tourism- related websites. Data were processed using univariate (frequencies and percentages) and multivariate (logistic regression) statistics. Travel social networks and social networks were the most important information sources for tourists, while their demographic characteristics were somewhat significant in searching for information. Search engines were not very useful. Websites of tourism companies, tourist boards and local authorities provided some information.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA