Naslov
Food neophobia as a determinant of consumer behaviour in ethnic food consumption

Autori
Tomić Maksan, Marina ; Deronja, Željka ; Tudor Kalit, Milna ; Mesić, Željka

Izvornik
Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku (1330-1039) 2 (2019); 579-595

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
food neophobia ; ethnic food ; restaurants ; consumers

Sažetak
Because ethnic food consumption has shown as one of the rapidly growing food trends, with this study, the influence of food neophobia on consumers’ behaviour in ethnic food consumption was examined. Also, the goal was to identify consumer motives to visit an ethnic food restaurant, importance of certain attributes of ethnic food in restaurants and their attitudes towards ethnic food. Study was conducted via an online questionnaire on a sample of 230 consumers in Croatia. Performed statistical analysis included univariate, factor and bivariate analysis (SPSS, version 21). Based on the level of food neophobia two groups of consumer segments were identified: food neophilic and food neophobic consumers. Food neophilic consumers are more motivated to visit an ethnic food restaurant by the reason of meeting new flavors and new cultures. Also, they have more positive attitudes towards ethnic food compared to food neophobic consumers. Respondents with higher level of food neophobia consider origin more important attribute of ethnic food in comparison with those who have lower food neophobia level. Since food neophobia has influence on consumer’s preferences toward ethnic foods in restaurants, it is an important issue for ethnic food restaurant sector and ethnic food marketers.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA