Pregled bibliografske jedinice broj: 1043559
THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR?
THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR? // Megatrends and Media - Digital Universe 2019
Trnava, 2019. str. 628-645 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1043559 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR?
Autori
Lesinger, Gordana ; Buljubašić, Iva
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Megatrends and Media - Digital Universe 2019
/ - Trnava, 2019, 628-645
ISBN
978-80-572-0015-4
Skup
International Scientific Conference Megatrends and Media: Digital Universe
Mjesto i datum
Trnava, Slovačka, 16.04.2019. - 17.04.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
nativno oglašavanje ; informacije ; mediji ; novinarstvo ; portali
(native advertising ; information ; media ; journalism forms ; portals)
Sažetak
The authors made a research about native advertising in Croatian media and how to be clear about the boundaries of it. The research concluded in-depth interviews with practitioner and academics who gave review on practice in Croatian media outlets, regarding native content.
Izvorni jezik
Engleski
POVEZANOST RADA
Ustanove:
Filozofski fakultet, Osijek,
Akademija za umjetnost i kulturu u Osijeku
