Pregled bibliografske jedinice broj: 1043197
UGC AND FGC AS THE NEW CHALLENGES FOR TOURIST DESTINATION MANAGEMENT
UGC AND FGC AS THE NEW CHALLENGES FOR TOURIST DESTINATION MANAGEMENT // INTERDISCIPLINARY MANAGEMENT RESEARCH XV (IMR) / Barkovic, D. ; Crnkovic, B. ; Susac, M.Z. ; Dernoscheg, K.H. ; Pap, N. ; Runzheimer, B. ; Wentzel, D. (ur.).
Osijek: JOSIP JURAJ STROSSMAYER UNIV OSIJEK, UNIV APPLIED SCIENCES, FAC ECONOMIC OSIJEK, HOCHSCHULE PFORZHEIM, 2019. str. 869-890 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
UGC AND FGC AS THE NEW CHALLENGES FOR TOURIST
DESTINATION MANAGEMENT
Autori
Barišić, Petra ; Nanić, Arnela ; Vrkljan, Sanela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XV (IMR)
/ Barkovic, D. ; Crnkovic, B. ; Susac, M.Z. ; Dernoscheg, K.H. ; Pap, N. ; Runzheimer, B. ; Wentzel, D. - Osijek : JOSIP JURAJ STROSSMAYER UNIV OSIJEK, UNIV APPLIED SCIENCES, FAC ECONOMIC OSIJEK, HOCHSCHULE PFORZHEIM, 2019, 869-890
Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)
Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
user-generated content ; firm generated content ; marketing management ; tourist destination management ; social media
Sažetak
Social media has fundamentally changed the operation of the tourism market and tourism marketing and has taken control of destination management from their managers. This paper aims to gain knowledge about the destination management and the role of user- generated content (UGC) and firm generated content (FGC) in the context of tourist destination choice. Customer perception toward UGC and FGC on four social media platforms (Facebook, YouTube, TripAdvisor, and Booking. com) was collected via an online survey on a sample of 1, 057 Croatian tourists and users of social media in July 2016. The method of nonprobability and snowball sample was applied. The data were analyzed using descriptive and inferential statistics with the support of SPSS 17. The results show that when tourist choose a destination, UGC has greater significance than FGC which is particularly emphasized on platforms TripAdvisor and Booking. com, that puts new challenges for marketing managers of tourist destinations regarding promotion and management of their tourist destinations. This paper offers the first insight into the relationship between UGC and FGC, and destination management in Croatia in the tourist destination choice setting.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb,
Visoka škola za menadžment i dizajn Aspira, Split
Poveznice na cjeloviti tekst rada:
Pristup cjelovitom tekstu rada zebrica.app.box.com apps.webofknowledge.comCitiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Conference Proceedings Citation Index - Social Sciences & Humanities (CPCI-SSH)
