Pregled bibliografske jedinice broj: 104225
The role of marketing in company management
The role of marketing in company management // 2nd SENET Conference on Project Management, Book of Abstracts / Radujković, Mladen ; Katavić, Mariza (ur.).
Cavtat, Hrvatska: CAMP ; HUUP, 2002. str. 50-56 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 104225 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role of marketing in company management
Autori
Đukan, Petar ; Dolić Gradečak, Ankica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
2nd SENET Conference on Project Management, Book of Abstracts
/ Radujković, Mladen ; Katavić, Mariza - : CAMP ; HUUP, 2002, 50-56
Skup
2nd SENET Cinference on Project Management
Mjesto i datum
Cavtat, Hrvatska, 17.04.2002. - 19.04.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
project; adjustment; management; marketing
Sažetak
Important changes, such as constant shifts in global markets, stronger competition than ever and development of new business technologies, call for a constant need to create and execute competitive marketing strategies even in construction companies. Information represents one of the most important resources in recognizing changes and finding solutions for them. It is necessity for managers, in planning and execution of projects, to have a constant support of marketing in gathering and analyses of informations related to projects, to insure execution quality according to demands of the customer and company strategy.
Izvorni jezik
Engleski
Znanstvena područja
Građevinarstvo
