Naslov
Visitor perception of National Park Krka

Autori
Hrvoje Carić, Ana Perišić

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, prošireni sažetak, znanstveni

Izvornik
Book of abstracts - Tourism in the VUCA world: Towards the era of (ir)responsibility / - , 2019, 132-132

ISBN
978-953-6145-44-7

Skup
International Tourism Conference: Tourism in the VUCA world: Towards the era of (ir)responsibility

Mjesto i datum
Dubrovnik, Hrvatska, 06.11.2019. - 09.11.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Visitor survey, protected area management, National Park Krka

Sažetak
Understanding visitor structure, preferences and perceptions plays an essential role in developing marketing and management strategies in protected areas. Visitor survey in the National Park Krka have investigated demographics-structure, motivation, satisfaction and perception of various variables enabling an array of correlations. One of them was the analyzing 19 satisfaction variables to gain better understanding of the perception generating image of pristine nature versus excursion site. The largest effect sizes on satisfaction variables between these two groups, were found for: - overall satisfaction with the park, - fulfilment of visiting motives and - the number of other visitors in the Park, where the satisfaction on these elements of visitors perceiving the park as a place of pristine nature dominates over the satisfaction of the other group. This sort of understanding can help improve versatile tasks of parks’ management: conservation, leisure, information and education. Furthermore, parks can use this approach to steer away from unwanted perception by introducing measures to reduce crowding, trampling and more so informing/educating. Since the NP Krka is entering a cycle of investment in infrastructure and interpretation the changes of visitor structure, perception, motivation and satisfaction could be monitored in order to assess the management decisions and create more focus on the demand side.

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Ekonomija

POVEZANOST RADA