Naslov
The Benefits of the Implementation of the DMOs in Croatia Through the Impact of Multi-Stakeholder Cooperation Concept

Autori
Mrđa, Ana

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, postdiplomski specijalisticki

Fakultet
WU Executive Academy

Mjesto
Beč

Datum
07.08

Godina
2019

Stranica
67

Mentor
Prof. Dr. Pernille Eskerod

Ključne riječi
DMO, sustainable tourism destination management, multi-stakeholder cooperation con

Sažetak
Main objectives of the research are to analyze the importance of implementation of DMOs in tourism destination development and to provide recommendations for multi-stakeholder cooperation concept in the creation of a better environment for sustainable tourism destination planning and management in the Republic of Croatia. The base for this qualitative research design is an international literature review which gave a theoretical framework for conceptual and contextual perspectives on DMO competitiveness and stakeholder collaboration. Stakeholder information was also gathered through semi- structured interviews with selected stakeholder representatives. The newness of the research lies in the recent international literature review both on the DMO and multi- stakeholder cooperation concept and empirical research formulated through interviews. The research resulted in the basic guidelines for proposed solutions on adopting the Croatian law on tourism in a more harmonizing progress direction of the sustainable destination development with a mission to create positive synergies among stakeholders.

Izvorni jezik
Engleski

Znanstvena područja
Arhitektura i urbanizam, Ekonomija

POVEZANOST RADA