Naslov
Influential aspects of political communication with emphasis on local elections 2017

Autori
Biuk, Domagoj ; Buljubašić, Iva ; Lesinger, Gordana.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Interdisciplinary management research / Barković, Dražen et. al. - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 166-187

Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
political communication ; persuasion ; public ; media ; social networks

Sažetak
Influential or persuasive aspects of communication necessarily relate to political communication that has its purpose primarily in this convincing dimension. The aim and purpose of politics as a discipline and communication is to convince the target audience of the quality of the political programs or policies that a particular party, group or individual brings to the political arena. With the development of communication channels, we can also monitor the development and adaptation of political communication to all kinds of media politics and politicians use to communicate with their public. Today it is hard to determine which medium is suitable for the public so we can hardly speak about the segmenting of the media as the target channel through which we communicate targeted messages. The ‘target audience’ is almost at the palm of our hand, which makes political communication much easier. What we can distinguish between communication aspects are messages that are shorter or longer, which are accompanied by attractive and receptive visuals and so-called hashtags that identify the target audience to which it is addressed. Although such communication is adapted to online media or social media, traditional media track events on these platforms and consequently adapt communication to so-called offline media. Persuasiveness and influential aspects are reflected in the number of clicks, likes, and shares of a certain status, according to which traditional media determine who and what is interesting to follow. The influential aspects of political communication will be further explored through the analysis of content and case study of local elections in 2017. The aim is to show that political communication and persuasive aspects are not universal, but adapt to the participants of political communication and the target public.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA