Naslov
The role and promotion nursing

Autori
Benceković, Željka ; Benko, Ivica ; Režek, Biserka ; Grgas-Bile, Cecilija

Izvornik
Acta clinica Croatica (0353-9466) 55. (2016), 2.; 271-278

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Nursing ; Marketing ; Perception ; Nursing staff , hospital – psychology ; Internet ; Public opinion

Sažetak
Nurses have great influence on health care system. As they face many different states of affairs nowadays, it is necessary to find a way to promote and enable their profession. The significant interaction between nurses and patients and other medical professions makes them a powerful marketing tool of a medical institution. Therefore, the promotion of their image is necessary because of authorizing their professional status. There are numerous ways of creating and improving their image. Some of them include implementation of marketing principles and the Internet as well. This paper presents the web page promotion of nursing, i.e. the Nursing and Related Professions of the Sestre milosrdnice University Hospital Center homepage, as a tool of nursing promotion.

Izvorni jezik
Hrvatski

POVEZANOST RADA