Naslov
THE IMPLICATIONS OF ICT USE IN TOURISTS' TRAVEL PATTERNS: CASE OF ZADAR

Autori
Zekanović-Korona, Ljiljana ; Grzunov, Jurica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EUROMED 2019 / Vrontis, Demetris ; Weber, Yaakov ; Tsoukatos, Evangelos - Solun : EuroMed Press, 2019, 1543-1555

ISBN
978-9963-711-81-9

Skup
12th Annual Conference of the EuroMed Academy of Business "Business Management Theories and Practices in a Dynamic Competitive Environment"

Mjesto i datum
Solun, Grčka, 18.09.2019. - 20.09.2019

Vrsta sudjelovanja
Demonstracija

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ICT, tourism, tourists' travel patterns, tourism destination, Zadar.

Sažetak
The intense development of modern ICT has induced significant changes in the ways of communication and general behavior of tourists in all stages of tourist travel. Still, the most prominent changes in the patterns of behavior of tourists have occured in the pre- travel phase and during their stay in a tourist destination. Respectively, ICT facilitates new levels of connectivity between all of the stakeholders involved in tourism, while at the same time alleviating processes related to travel planning, organization and traveling. The use of ICT is in function of creating rich and sustainable tourism experiences through personalization of services and creation of added values in the destination. Destinations worldwide are investing significant efforts in the implementation of smart tourism applications and enabling access to wireless Internet (Wi-Fi), as well as the development of other digital infrastructure in order to enable the comprehensive mobile connectivity of "digital" tourists to a physical location. For the purpose of writing this paper, a primary research was conducted in order to determine whether there is a connection between the tourists' use of modern information and communication technologies and other specific indicators and patterns related to their travel. The tendency of tourists to use technology has been determined using the Technology Readiness Index (TRI) scale, which was adapted for use in tourism. The research was carried out during the high tourist season in 2018 in the Zadar city area, with a special emphasis on Zadar as a destination.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA