Pregled bibliografske jedinice broj: 1038125
Insights into the Development of Marketing in the Republic of Croatia
Insights into the Development of Marketing in the Republic of Croatia // 10th European Forum for Marketing of Scientific and Research Organizations
Varšava, Poljska, 2019. (pozvano predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 1038125 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Insights into the Development of Marketing in the Republic of Croatia
Autori
Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
10th European Forum for Marketing of Scientific and Research Organizations
Mjesto i datum
Varšava, Poljska, 07.11.2019. - 08.11.2019
Vrsta sudjelovanja
Pozvano predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing, historical development, Republic of Croatia
Sažetak
The lecture is dedicated to the historical overview of the development of marketing in the Republic of Croatia. The topics covered include the development of university education in marketing (undergraduate and graduate levels), scientific and professional publishing, marketing in practice of companies, consulting in marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
