Pregled bibliografske jedinice broj: 1037952
Zero marginal cost in magazine industry: changing of cost paradigmi in „new“ magazine industry
Zero marginal cost in magazine industry: changing of cost paradigmi in „new“ magazine industry // 44th International Scientific Conference on Economic and Social Development / Nadrljanski, Mila ; Grzinic, Jasmina ; Kinga Kowalczyk, Katarzyna (ur.).
Split: Varazdin Development and Entrepreneurship Agency ; University College of Inspection and Personnel Management in Split ; The University of Applied Sciences Baltazar ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Rabat, 2019. str. 125-136 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Zero marginal cost in magazine industry: changing of cost paradigmi in „new“ magazine industry
Autori
Lozić, Joško
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
44th International Scientific Conference on Economic and Social Development
/ Nadrljanski, Mila ; Grzinic, Jasmina ; Kinga Kowalczyk, Katarzyna - Split : Varazdin Development and Entrepreneurship Agency ; University College of Inspection and Personnel Management in Split ; The University of Applied Sciences Baltazar ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Rabat, 2019, 125-136
Skup
44th International Scientific Conference on Economic and Social Development
Mjesto i datum
Split, Hrvatska, 19.09.2019. - 20.09.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Digital production, magazine industry, marginal cost, media industry, post-industrial production
Sažetak
The aim of this paper is to point to a change in the cost paradigm that has emerged as a direct consequence of digitizing the production and distribution of media content in the production of the magazines. The turn of the century marked dramatic changes within the business system in the media industry. Digitalisation and convergence of the production system as well as the development of the Internet have directly influenced the development and implementation of a new mode of production and distribution of goods in the media industry. The new business model has fundamentally changed the landscape within all categories of the media industry. Changes affecting publishing have quickly resulted in the development of digital editions of books, newspapers and magazines. Digitalisation of production directly influenced the change of the cost paradigm at the level of total cost distribution. The cost of the first copy in the magazine industry did not change much. The changes directly affected the variable costs of each of the following units produced. The transition to digitized production of media content in the magazine industry directly influenced the development of a marginal production cost near to zero.
Izvorni jezik
Engleski
Znanstvena područja
Interdisciplinarne društvene znanosti
