Pregled bibliografske jedinice broj: 1037837
The Role od Social Networks in Daily Operations of Companies in Croatia
The Role od Social Networks in Daily Operations of Companies in Croatia // Reconciling the Traditional and Contemporary - The New Integrated Communication / Verčič, Dejan ; Jugo, Damir ; Ciboci, Lana (ur.).
Zagreb: Veleučilište Edward Bernays, 2015. str. 385-406 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1037837 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Role od Social Networks in Daily Operations of Companies in Croatia
Autori
Samardžić Gašpar, Maja ; Jeleč, Ivana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Reconciling the Traditional and Contemporary - The New Integrated Communication
/ Verčič, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 385-406
ISBN
978-953-58317-1-6
Skup
Communication Management Forum 2015
Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
social networks ; Facebook ; Twitter ; Instagram ; LinkedIn ; promotion ; brand
Sažetak
Social networks – Facebook, Twitter, Instagram and LinkedIn – gather a great number of active users today. Facebook only, as the most popular network among them, has more than one billion users who can be a thousand miles away, but united by only one mouse click on the computer screen. With a great number of users, interactivity, the possibility of two-way communication and the development of different tools for segmentation and differentiation of their users present an ideal channel to accomplish various goals, from improving their image and providing additional strength to the brand to promoting different products and services. Because of these advantages that social networks possess, they have become an important constituent part of the inevitable marketing mix of many Croatian and international companies that use them in order to accomplish their goals and plans. In this paper, the authors will investigate how the most successful companies with the largest revenues in the Republic of Croatia from the food industry, the insurance sector and the automotive industry use social networks with the goal to promote their products, services and brands themselves. Using the method of content analysis, the authors will investigate the amount of and the topics in the content on Facebook, Twitter, Instagram and LinkedIn over a six-month period.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
