Pregled bibliografske jedinice broj: 1037441
Women entrepreneurship in a fashion industry
Women entrepreneurship in a fashion industry // Conference Proceedings of the 1st REDETE Conference, Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches,
Banja Luka, Bosna i Hercegovina, 2011. str. 312-321 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1037441 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Women entrepreneurship in a fashion industry
Autori
Rakušić Cvrtak, Katja ; Borovac Zekan, Senka ; Perkušić Malkoč, Danijela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Conference Proceedings of the 1st REDETE Conference, Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches,
/ - , 2011, 312-321
Skup
1st REDETE Conference, Economic Development and Entrepreneurship in Transition Economies: A Review of Current Policy Approaches,
Mjesto i datum
Banja Luka, Bosna i Hercegovina, 27.10.2011. - 29.10.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Women entrepreneurship, fashion industry, business strategies
Sažetak
This article seeks to analyze the factors of significant influence on the entrepreneurship in a fashion industry, with special emphasis on the characteristics of women's entrepreneurship and the challenges that women face when starting ventures in the fashion industry. The authors will use the case study method to present the examples of successful women entrepreneurs who continuously succeed to cope with the challenges of the fashion industry. Selected case studies will show successful business strategies for managing small business ventures in the selected industry.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište u Splitu,
Sveučilište u Splitu Sveučilišni odjel za stručne studije
