Pregled bibliografske jedinice broj: 1037127
Crisis Communication Challenges Of The Food Industry: Croatian Experiences
Crisis Communication Challenges Of The Food Industry: Croatian Experiences // Living in Crisis Mode - Time to Reconsider Definition, Meaning and Practice? / Verhoeven, Piet ; Jugo, Damir ; Jakopović, Hrvoje ; Ciboci, Lana (ur.).
Zagreb: Veleučilište Edward Bernays, 2018. str. 37-52 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1037127 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Crisis Communication Challenges Of The Food Industry: Croatian Experiences
Autori
Jugo, Damir ; Takahashi, Marta
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Living in Crisis Mode - Time to Reconsider Definition, Meaning and Practice?
/ Verhoeven, Piet ; Jugo, Damir ; Jakopović, Hrvoje ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2018, 37-52
ISBN
978-953-58317-3-0
Skup
Communication Management Forum 2017 - Living in crisis mode: Time to reconsider definition, meaning and practice?
Mjesto i datum
Zagreb, Hrvatska, 12.05.2017. - 13.05.2017
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
crisis ; crisis plan ; crisis communication ; reactive crisis strategies ; food industry
Sažetak
This paper analyses the crisis communication of the food production companies in Croatia. Operating in an industry that is under significant public scrutiny and prone to various crisis situations, food production companies often face the challenge of discretely and proactively handling various crisis situations. Besides providing a theoretical overview of organizational crisis relevant forfood production companies, this paper provides an analysis of the communication propensity of those companies. A survey among communication personnel is also conducted to determine their company’s preparedness for various crisis situations, which showed that most of them were half-prepared for crisis situations ; had a crisis plan, expected one crisis per year at the most, most likely product recalls and various complaints, and dominantly communicated reactively. The paper concludes that these companies, due to the specific characteristics of the industry they belong to, need to significantly improve their preparedness and the level of strategic communication during crisis situations, which are expected to become much more frequent for them in the very near future.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Veleučilište Edward Bernays
