Naslov
IMPLICATIONS OF COASTAL CROATIA TOURIST ATTRIBUTES ON THE DEVELOPMENT POTENTIAL OF CONTINENTAL CROATIA

Autori
Turkalj, Davorin ; Biloš, Antun ; Bogović, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research / Barković, Dražen ; Crnković, Boris ; Zekić Sušac, Marijana ; Dernoscheg, Karl – Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Osijek : Faculty of Economics in Osijek, Hochschule Pforzheim University, croatian Academy of Sciences and Arts, 2018, 1652-1666

Skup
14th International Conference on Interdisciplinary Management Research (IMR 2018)

Mjesto i datum
Opatija, Hrvatska, 18.05.2018. - 20.05.2018

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourist ; tourist attributes ; continental Croatia ; coastal Croatia ; tourism seasonality

Sažetak
Croatia's tourism industry has been experiencing sustained growth for several years now as is evident from the number of arrivals and overnight stays of international tourists as well as the amount of revenue it generated together with related activities. Among the main problems Croatia is facing in seeking to exploit the full potential of what it can offer on the global tourist market is the seasonal character of its tourism and the predominance of mass tourism during the summer months. Thus, the need to position Croatia as a year-round destination has often been a topic of great discussion. In order to achieve this goal, Croatia must continue to develop its continental tourism offer, which, although diverse, is still recognized only locally. Introducing and enhancing the offer to include regions in which tourism is less developed will not put a widely recognized coastal tourism oft at risk from cannibalization, but rather complement it, and, initially, fill in the gap in the off season. In order to gain a better insight into the needs of modern tourists, the paper analyses the attributes of tourists who visited coastal Croatia as one of the vital elements for designing a competitive strategy for enhancing its tourism product. This analysis and its conclusions are merely preliminary research efforts in a series of activities of a complex process. Secondary data from TOMAS Summer 2017 publication by the Ministry of Tourism and eVisitor web platform data are used for the purpose of this research. Some attributes of the behaviour, attitudes, and habits of international tourists have been identified and used to make the recommendations necessary to encourage a constructive dialogue on the development of continental Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA