Naslov
BRANDING EDUCATION

Autori
Mihanović, Iva ; Dadić, Mario ; Bačić, Ante

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XV / Barković, D ; Crnković, B ; Zekić Sušac, M ; Dernoscheg, K ; Pap, N ; Runzheimer, B ; Wentzel, D. - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku ; Hochschule Pforzheim University of Applied Sciences ; Hrvatska akademija znanosti i umjetnosti (HAZU), 2019, 796-808

Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)

Mjesto i datum
Opatija, Hrvatska, 15.05.2019. - 17.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
education, brand, marketing, strategy

Sažetak
Higher education is any form of education offered at post-secondary institu-tions of education, which after the end of study programme award diplomas or another higher education qualification. A richer market offer of higher educa-tion is a result of raising awareness of the key role of education in building a society of knowledge and advances in new technologies, as well as the influence of globalization itself. New technologies have resulted in even bigger interna-tionalization and deregulation of higher education. The new centers of higher education are being created in the virtual world. The usual form of organiza-tion of higher education had to be physically available to the students in the form of big classrooms for lectures and exams. Due to technological advances, especially the internet, digital TV and mobile phones, higher online education has become a reality. E- learning or distance learning is the fastest growing trend in education. Moreover, technology is contributing to the idea of non- faculties entering the education sector, such as various vocational courses, training, etc. In a rich market offer, a client will choose the institution recognized by its successful brand. The paper will analyze the strategic thinking of the future of education, as well as the importance of recognizing the benefits of the education itself.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA