Naslov
Domestic tourists as segment of destination identity

Autori
Ćućić, Dražen ; Kalšan, Dora ; Mikrut, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economy of Eastern Croatia - Vision and Growth: 8th International Scientific Symposium / Leko, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 692-705

Skup
8. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske – vizija i razvoj = 8th International Scientific Symposium: Economy of Eastern Croatia – Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 30.05.2019. - 31.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Domestic tourists ; Development of tourist destinations ; Travel attitudes ; motives and preferences

Sažetak
Tourism is one of the most important sources of income in many countries, and the development of a tourist destination has become a multidisciplinary issue, which is viewed from different perspectives, as well as by different target groups. On the example of Croatia, it is possible to conclude that domestic tourists are recognized as an important segment of tourist demand and destination identity. In addition to functional information on previous journeys, for the successful development of tourist destinations in relation to the target group of domestic tourists, it is extremely important to understand the attitudes, motives and expectations of domestic tourists from tourist destinations. With this aim of the paper, on the example of domestic tourists in Croatia, we will analyse expectations, motives, travel attitudes as a basis for managing the pleasure of domestic tourists and building destination identity starting with domestic tourists. For the purpose of this scientific work, we will use secondary data on the attitudes of domestic tourists for 2017, on a representative sample of 4, 000 respondents aged between 15 and 65 years. In addition to descriptive analysis, we will conduct segmentation within a group of domestic tourists (segments profiled with motives and expectations), described by socio-demographic variables.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA