Naslov
Digital technologies as tool for increasing the competitiveness of the handicraft industry

Autori
Damoska Sekuloska, Jovanka ; Erceg, Aleksandar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
11th International Conference Digital Transformation of the Economy and Society: Shaping the Future / - Prilep : Ekonomski fakultet Prilep, 2019, 229-240

ISBN
978-9989-695-65-0

Skup
11th International Conference Digital Transformation of the Economy and Society: Shaping the Future

Mjesto i datum
Prilep, Sjeverna Makedonija, 19.10.2019. - 20.10.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
handicraft producers, digital technologies, online markets, competitiveness

Sažetak
The development of Information and communication technologies (ICT) results in the disruption of the way the businesses are conducted today. They change and shift the access and mode of participation in the global marketplace. Through the establishing of P2P e- commerce model between producer/seller and consumer/customer, ICT facilitates access to the global marketplaces and enables participation of the customers in the content creation and facilitates the promotional activities. The paper is focused on the influence of digital technologies on the development opportunities of the handicraft producers – individual artisans or SMEs. Through the analysis of the opportunities provided by the online markets for handicrafts, the paper tries to explain and to suggest the entire transformation of the handicraft businesses. It is focused on the online tools enabling the handicraft producers to approach and to engage in the global markets for handicrafts. The results of the analysis suggest the opportunities that online markets provide to the handicraft producers in improving their competitiveness.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA