Naslov
Is Bancassurance New Drive for European Insurance Market?

Autori
Pavić Kramarić, Tomislava

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia / - Zagreb : IRENET, Society for Advancing Innovation and Research in Economy ; the Faculty of Tourism and Hotel Management, Kotor, Montenegro ; the University North, Varazdin, Croatia, 2019, 1-1

Skup
ENTerprise REsearch InNOVAtion (ENTRENOVA) Conference 2019

Mjesto i datum
Rovinj, Hrvatska, 12.09.2019. - 14.09.2019

Vrsta sudjelovanja
Plenarno

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
insurance, innovation, bancassurance

Sažetak
Insurance companies nowadays are operating in dynamic environment that is reflected in facing increasing competition, changes in regulatory framework, introducing coverage for new risks etc. This forces insurance companies to seek for means how to enhance their performance since the companies that do not grow and develop cannot survive in the market. One of the ways to increase sales can be found in usage of different distribution channels with bancassurance playing an important role. Having the benefits for all parties involved, with banks earning additional commission and with insurance companies broadening their sales network, this distribution channel has been gaining importance over the years having 29.6% share among other distribution channels. Since distribution schemes are varying across Europe adapting to different cultures and consumers’ needs and preferences, the author will provide an overview of bancassurance development across EU insurance markets both in life and non-life segment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA