Naslov
EFFECTIVE ORGANIZATIONAL MANAGEMENT – A CASE STUDY

Autori
Mandić, Bruno ; Turjak, Sofija ; Kuna, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERDISCIPLINARY MANAGEMENT RESEARCH XV / Barković, Dražen ; Crnković, Boris ; Zekić Sušac, Marijana ; Dernoscheg, Karl - Heinz ; Pap, Norbert ; Runzheimer, Bodo ; Wentzel, Dirk - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2019, 219-232

Skup
15th International Conference on Interdisciplinary Management Research (IMR 2019)

Mjesto i datum
Opatija, Hrvatska, 16.05.2019. - 18.05.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
management, business strategy, human resources, Podravka

Sažetak
Today, the success of an organization is more than ever a result of effective organizational management, and it is indisputably essential to the business of every organization. Outstanding importance is attributed to management, which is constantly evolving and is a result of many factors of the organization. Management is the process of shaping and maintaining an environment in which individuals achieve specific goals by working together in groups. Undoubtedly, productivity, globalization, competitiveness, and change cannot be realized without a precise, comprehensive understanding of human resources. Man is no longer a limited organizational resource but a significant source of new value. Changes, as well as market success and long- term development, become an essential factor in which business strategy depends. Companies which will achieve top performance in their products and services are those who have discovered how to implement the ideas and abilities of people at all organizational levels. Human resources represent the core strength of an organization, and accordingly, the key to success lies in the way companies choose and, subsequently, organize people. Through analysis of the defined problem, this paper will show the importance of management and human resources based on the example of one of the most successful companies in the Republic of Croatia – Podravka. Podravka is the leading food company in the Republic of Croatia with brands that are recognized on the international market, and it records positive financial results year-on-year, which indicate effective organizational management of Podravka. The keys to its success are its creative, dynamic and successful employees. Podravka emphasizes that its core values are creativity, passion, and consumer satisfaction since they add excellence to everything they do and thus promote the underlying values of the company.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA