Naslov
Rethinking hypermarkets? The rise of c-stores

Autori
Plazibat, Ivana ; Dadić, Mario ; Kekez, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Trade Perspective 2017, Specialization and Customer Centered Retailing / Baković, Tomislav ; Knežević, Blaženka ; Dužević, Ines - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2017, 55-65

ISBN
978-953-346-047-5

Skup
Trade Perspective 2017, Specialization and Customer Centered Retailing

Mjesto i datum
Zagreb, Hrvatska, 29.11.2017. - 30.11.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
convenient stores, Croatian retail market, store formats

Sažetak
Changes in consumer patterns buying due to hectic life of accelerating changes in technology, social, economic, political background have pushed consumption to more convenient and easier store formats. Big boxes or European hypermarkets have become difficult for quick and ad hoc shopping that modern consumers’ needs. Furthermore from 2007 financial crises so far known weekly purchasing have diminished. The time for taking-off of small size convenient stores that meet the needs of today’s time-pressured shoppers has come. European retail markets are very familiar and have tradition of retail chains that only operate in format of convenient store. Convenient store is a specific format of store that has its inventory differences from traditionally grocery stores. The aim of this paper is to analyses the concept and strategy of convenient stores and the new modern approach of combining convenient stores as click and collect places for E-retail. Also we will try to answer why Croatian retail market is lacking of strong domestic retail chain representative and with analyzing recent professional and scientific literature to give guidelines for possible future changes.

Izvorni jezik
Engleski

POVEZANOST RADA